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How the Pandemic has Changed Marketing Forever
How the Pandemic has Changed Marketing Forever

Pandemic-related quarantines aren't something our modern society has had a lot of experience. Small to medium businesses are struggling to keep up with the latest regulations of social distancing while they are trying to protect their employees and business interests....

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Defining Your Why – Your Purpose – in Business
Defining Your Why – Your Purpose – in Business

The majority of business owners started because they desired the freedom to call their own shots, work the hours they wanted, or to provide the type of service they believe makes a difference. The reason is almost always clouded in the need to earn money. Your "why"...

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Market Positioning is the Focal Point of Your Promotions
Market Positioning is the Focal Point of Your Promotions

Your promotional strategy depends upon what key areas you choose to concentrate on. It becomes the focal point of your promotional messages and gives your business' its market positioning. These are the areas you have determined to be the most important in defining...

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What are Chatbots?
What are Chatbots?

Chatbots are pieces of computerized code to imitate the communication process and simulate conversations with real humans. There are two different types of chatbots: declarative and predictive. To simplify they contrast mostly in how they are able to respond to the...

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Designing Your Own Business Website
Designing Your Own Business Website

One of the most challenging tasks for most business owners is the creation of a professional business website. It's hard to choose what to do when there are a barrage of options and unfamiliar terms. Then there are a myriad of details to decide, such as if a...

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Identifying Customers for Your Recovering Business
Identifying Customers for Your Recovering Business

Business recovery amid the COVID-19 pandemic is a challenge for all. For those negatively affected during shelter-in-place, it is even more difficult. Consistent engagement with your customers is critical to your post-recuperation. If personal communication was not...

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Strategies Businesses Can Employ Going Forward
Strategies Businesses Can Employ Going Forward

In these unprecedented times of pandemic-related economic recovery, every business must consider strategically whether the expenses they have on the books are worth the cost. It is part of "trimming the fat" and getting rid of redundancy or costly services by...

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COVID-19 Doesn’t Stop Needed Business Improvements
COVID-19 Doesn’t Stop Needed Business Improvements

While many were adjusting to sheltering in place, distant learning, and employment furloughs or layoffs, businesses grappled with keeping up with the latest in restrictions, implementing COVID-19 protection measures, managing personnel furlough and layoff decisions...

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Nurturing Leads into Sales
Nurturing Leads into Sales

Converting quality leads into sales is difficult for most. The nurturing process must began when interest is shown in your business, no matter how minimal the interaction might be. Email marketing is one channel from which you provide value to your audience through nurturing activities.

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