If anything the last couple of years have taught us to prepare for almost everything or to expect the unexpected. The worldwide pandemic crisis has disrupted industry and commerce as a whole. Medical and dental practices have not been immune.

In the event of a crisis, immediate action is often required to protect your business. Implementing a well-documented set of responses – called a crisis management plan – is important. This is especially true when a dire situation could adversely affect the organization’s profitability, reputation or ability to operate.

When not addressed properly, negative consequences could plague the organization indefinitely in terms of reputation. True crisis lead to financial losses, diminished consumer purchase intentions, operational interruptions, and potential lawsuits or payments. All crises imply a severe threat.

Primary organizational Threats

Generally crisis occurrences result in a triad threat of public safety, financial losses, and damage to reputation. Public safety should always be the primary concern. Then reputation and financial loss can be considered.

Clear, concise and honest communication is essential for overcoming crises to keep the necessary people informed. Employees naturally look to management for leadership and guidance as a crisis develops and evolves. Proactively creating a clear communication model with designated channels by predetermined communication team reduces safety risks.

Crisis management plans are living documents since it should be updated on regular basis. This means distributing the plan to employees and implement training and testing to make sure everyone knew what to do. Then after a test, it is important to review the results, discuss what worked and what didn’t, and make any necessary changes to the plan.

If you need help to develop your crisis management plan, contact Recharge Digital Consultants today. We can assist you with creating your plan, implement and test it, and assess its effectiveness. Call, email, chat or text with us today.

Mrs. Cherisa Chapa, ASBC® is the founder and head task master of Recharge Digital Consultants. She is a driven digital technology enthusiast with over twenty years of education and experience in information technology, business and marketing. When she isn’t geeking out, she enjoys the companionship of her loving husband, raising two energetic young boys, cuddling with her elderly tabby, and engaging in various nerdy pursuits.

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