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Defining Your Why – Your Purpose – in Business
Defining Your Why – Your Purpose – in Business

The majority of business owners started because they desired the freedom to call their own shots, work the hours they wanted, or to provide the type of service they believe makes a difference. The reason is almost always clouded in the need to earn money. Your "why"...

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Market Positioning is the Focal Point of Your Promotions
Market Positioning is the Focal Point of Your Promotions

Your promotional strategy depends upon what key areas you choose to concentrate on. It becomes the focal point of your promotional messages and gives your business' its market positioning. These are the areas you have determined to be the most important in defining...

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What are Chatbots?
What are Chatbots?

Chatbots are pieces of computerized code to imitate the communication process and simulate conversations with real humans. There are two different types of chatbots: declarative and predictive. To simplify they contrast mostly in how they are able to respond to the...

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Identifying Customers for Your Recovering Business
Identifying Customers for Your Recovering Business

Business recovery amid the COVID-19 pandemic is a challenge for all. For those negatively affected during shelter-in-place, it is even more difficult. Consistent engagement with your customers is critical to your post-recuperation. If personal communication was not...

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Shopping Patterns Provide Useful Insights
Shopping Patterns Provide Useful Insights

Much can be discovered from the shopping patterns customers use. Manufactured products are classified within four differentiating marketing categories. Another way is to discover how individuals search for the answer to their problem. Typically there are three...

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Value Crafts Your Promotional Plan
Value Crafts Your Promotional Plan

How many times have you found yourself staring at a wall of similar products at the local discount store overwhelmed by options? How do you choose the right one? Maybe it is choice of buying a product, such as laundry detergent, you or a family member have bought...

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